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Land Mind Design: Lessons from young Hispanic Entrepreneurs
Location: Blogs HispanicSMB Blogs |
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| Posted by: Hispanic SMB |
1/3/2010 |
Recently we’ve been reading a lot about how this is the worst job market for college grads in decades. While we do not doubt the statistical accuracy of these stories, I recently came across a Hispanic-owned Design start up that is proving that with hard work and vision any time is a good time to own your own business coming out of college.
By: Juan Silvera
Mauricio Urquilla and Leslie de Leon, recent graduates from Cal State Northridge, are Partners in Land Mind Design, an L.A. based graphic design shop that credits its success and rapid growth to the importance of networking, building connections and learning from colleagues. These insights show that these young Latino entrepreneurs already get what takes many of us years to learn. With less than two years in business, Land Mind Design has already started collecting international recognition when in 2009 the agency received an Honorable Mention from the prestigious London International Creative Competition.
Mauricio and Leslie believe that “Art makes a valuable impression" and this approach to design is a big part of their early success. For other Hispanic entrepreneurs and business owners their story is inspirational indeed. There’s also of course the education-success connection which I talked about earlier in this blog (and which President Obama pointed during his speech last year at the US Hispanic Chamber of Commerce conference). Land Mind Design is great case study of what can happen when young Latinos/as earn a great education and follow with entrepreneurial vision.
Here are Mauricio and Leslie talking about their shop and business approach:
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Re: Land Mind Design: Lessons from young Hispanic Entrepreneurs |
By Tracy Anne George on
1/4/2010 |
| Wonderful Video!! Thanks for your post..Its really nice!! Here I would like to share an useful resources.<br><br>Sage Spark helps you to gain an exposure on the web among your competitors. It makes you to be visible to your target audience through its business directory, forum community etc. It offers wonderful solution for your IT, banking, marketing and accounting requirements. It is affiliated to the largest accounting software providers SAGE. They offer free invoicing tool as well.<br> |
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small business |
By robert on
1/21/2010 |
| Small business<br><br> According to the study, the most important tool for small businesses to succeed in 2010 is search engine marketing, while email marketing, public relations and social media cited as crucial for success.<br>23.8% of all small businesses reported that search engine marketing was the tool most needed for their business to succeed in 2010.....<br><br><a href="www.onlineuniversalwork.com">www.onlineuniversalwork.com</a><br> |
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Re: Land Mind Design: Lessons from young Hispanic Entrepreneurs |
By adel on
1/23/2010 |
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Small Business |
By Robert on
2/6/2010 |
| Small business<br><br>Often we forget the little guy, the SMB, in our discussions of the comings and goings of the Internet marketing industry. Sure there are times like this when a report surfaces talking about their issues and concerns but, for the most part, we like to talk about big brands and how they do the Internet marketing thing well or not so well.<br><br>The Center for Media Research has released a study by Vertical Response that shows just where many of these ‘Main Street’ players are going with their online dollars. The big winners: e-mail and social media. With only 3.8% of small business folks NOT planning on using e-mail marketing and with social media carrying the perception of being free (which they so rudely discover it is far from free) this should make some in the banner and search crowd a little wary.<br><br><a href="www.onlineuniversalwork.com">www.onlineuniversalwork.com</a><br> |
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Re: Land Mind Design: Lessons from young Hispanic Entrepreneurs |
By MariaJK on
3/29/2010 |
| Small business, are you refering to the Easynet Connect Survey?<br>I read about it, very interesting. According to this survey, small businesses see the Internet as key to boosting their profiles and unlocking new revenue opportunities. Indeed the most important benefit that small companies can take from internet it is increase the number of people who know them; consequently, increase the amount of customers. |
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Kamau Jackson is Senior Strategy Consultant at Internet Knowledge Solutions, a Chicago small business consulting agency. His company provides both online and offline marketing and sales strategy consulting as well as search engine optimization, and both email and text message marketing services. He is also author of the forthcoming book Capture The Home Page Advantage: How To Transform An Under-performing Website Into A Round-the-Clock Marketing Machine. For free marketing and sales training resources and more information, visit the Internet Knowledge Solutions web site.
Juan Silvera publishes and edits HispanicSMB.com. Over the last 12 years he has been a partner in three different online ventures: Fusive.com (acquired by SAIC), Connetation GmbH and Latin3. In addition to running HispanicSMB.com Juan is a Senior Vice President in the Digital Marketing division of a Fortune 100 financial institution. He has lived and worked in L.A., Mexico City, Caracas, Salzburg (Austria), Ft. Lauderdale and Charlotte, NC.
Eliana Phelps is an experienced immigration attorney in California. Her law firm provides immigration services to national and international clients and has an outstanding success rate defending immigrant crime and deportation cases. Visit phelpsattorneys.com for more information.
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